HRAP-SHATEC Conducts Digital Marketing Workshop

Digital Marketing for Hospitality Professionals


Social Media and the internet has disrupted the way business interacts with consumers. And the digital market using social media platform has revolutionized all industries, hotels and restaurants is no exception. The millennial and younger generations are the new consumers. The hospitality industry have already begun attracting these new age band, using search engines and social media as their stepping stone from which they make their decisions.

Digital marketing is now being an integral part of the marketing strategy for the hospitality industry. In the past few years, almost every hotel and restaurant business is participating wisely in digital marketing to gain a competitive advantage and to tap its potential benefits.

The Hotel and Restaurant Association of the Philippines with SHATEC, The International Hotel & Tourism School (Singapore), conducts a 3-day course to inform participants the fundamentals of digital marketing in the hospitality industry and provides insight into different types of digital marketing channels.

The workshop also provides hospitality professionals the opportunities to explore the different tools and metrics used in search engine optimization and marketing as well as highlights the strategies for email marketing, reputation management and service recovery.

This workshop is designed for executives in the hotel industry who have to manage social media platforms and individuals from the hospitality industry who wish to deepen their knowledge and skills in the area of digital marketing. Managers and Executives from departments such as Marketing Communications, Public Relations, Front Office, and Reservations department would find the programme useful and insightful.

The 3-day practice-based-approach learning workshop held at the Bayview Park Hotel was participated by HRAP member hotels, restaurants and schools on April 29 to May 1, 2019.

Suneil Mark Aragon